Tuesday, August 9, 2016

Casual Cacophony

"Whorf speed, Mr. Chomsky!" -- Captain Petard

   If you talk fast enough, with enough verbal variation and multiple overlapping meanings, you can hoist anyone to your preferred belief system without them understanding how they became so persuaded.
   It's a standard technique among sales agents. Keep talking, ignore objections and segue to more reasons to buy, repeating them in infinite variations without giving the potential customer any opportunity to get a word in.
   Politicians do much the same, except they may be more subtle about it. When dealing with reporters, they ignore the premise of the question and go to their talking points. Notice the interplay on television. A journalist will ask the same question a second time, even pointing out that the politician was not responsive. But after the third rephrasing of the same question and no appropriate response from the interviewee, the host will move to another topic, on the theory that viewers will be aware that the subject has avoided the question. With luck, the audience will recognize that. Or some of the more avid supporters will fault the host for allegedly picking on their favorite candidate.
   
   This phenomenon has become increasingly obvious in the current presidential campaign, as the super-salesman continues his pitch, ignoring key aspects of any question and amplifying his comments when the host attempts to bring the core question back to the attention of the candidate.
   Unfortunately, as the allegorical Captain Petard accelerates his verbiage, volume, variations and multiple meanings, he becomes hoist on his own cacophony.
  For those without a dictionary handy, the word is derived from two Greek elements, and translates to "dirty sound." Many will also remember the term from childhood -- "kaka."
   So it can be said that the candidate, through his vituperations, becomes hung up, or hoist on his own verbal kaka.

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